The Rowenta x KARL LAGERFELD Optiliss Ionic Hair Straightener puts pure glamour and shine within reach, offering the perfect combination of efficient results and gorgeous style. The exclusive Keratin & Glow coating combined with ionic generator provides outstanding shine by reducing static electricity and frizz.
• The ionic generator spreads negative ions to neutralize static electricity and frizz, leaving hair looking softer and shinier
• The exclusive Keratin & Glow coating combines pro-Keratin, an essential component of hair responsible for strength and elasticity, with Tourmaline, a mineral with a natural ion-emitting effect that reduces static and frizz
• A high-performance hair straightener offering constant high heat and perfectly controlled temperature with 10 heat settings from 130° to 230°C—designed to meet a wide variety of hair types
• The floating plate system adjusts the position of each plate for perfect efficiency and optimal pressure on each lock of hair
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14. - 16. November
Radiant hair
The exclusive Keratin & Glow coating combined with an ionic generator provides outstanding shine by reducing static electricity and frizz—for smother, shinier and more radiant-looking hair.
Total temperature control
A high-performance hair straightener offering perfect control and versatility, with 10 easy temperature settings from 130 to 230 °C covering a wide variety of hair types.
One-stroke efficiency
The floating plate system adjusts both plates according to the thickness of the lock, ensuring one-stroke efficiency and optimal pressure with every movement.
Straight & Curl
The Rowenta x KARL LAGERFELD Optiliss Hair Straightener was designed to meet all your styling needs with the versatile Straight & Curl function, which offers any hairstyle you desire.
Fast heat-up
Designed for maximum convenience, with a fast 30-second heat-up time delivers straightening performance that's ready when you need it.
Thin plates
Efficient styling is within reach with thin plates of 2.5 cm—to make styling easy and more precise from roots to tips.
Easy storage
The plate lock system ensures safe and easy storage for everyday convenience.
10-year repairability
Designed for easy repair, with low-cost and fast delivery of spare parts for 10 years and more, thanks to more than 6500 repair centers worldwide.
Straightener
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